Six Flags Is Updating Its Cellular App

Six Flags’ cellular app is getting a makeover.

From pre-planning instruments to the in-park expertise, the “groundbreaking enhancements” try to “enhance visitor expertise and streamline park operations,” Six Flags Leisure Company shared with Journey + Leisure in a press launch.

The overhaul technique for its cellular app and web site is backed by synthetic intelligence and led by The Digital Alliance.

The updates will start earlier than park goers ever step foot inside, together with a brand new web site launching later this yr, loyalty program, and Missi Six, a digital concierge powered by Generative AI.

As soon as contained in the park, company will discover enhancements to the cellular app, which can considerably enhance its key capabilities, together with cellular meals and beverage ordering, park navigation, and extra. A brand new Six Flags digital pockets may also launch which can streamline the cost system eliminating the necessity for bodily types of cost. Different enhancements park-wide embody using new photo-capturing expertise on its curler coasters, e-gaming, retail self-checkout, expedited parking, and enchancment of the reside experience wait time system.

“Our company are on the coronary heart of all the things we do, and this digital transformation is a testomony to our dedication to offering unparalleled experiences the place expertise meets enjoyable and pleasure,” Selim Bassoul, CEO of Six Flags, shared within the press launch. “AI permits us to counterpoint and personalize each visitor touchpoint.”

Six Flags operates 27 theme and water parks throughout North America, together with the US, Mexico, and Canada.

It’s an thrilling time of progress for the corporate because it’s making vital investments portfolio large. This consists of the upcoming opening of luxurious glamping lodging, Savannah Sundown Resort and Spa at Six Flags Nice Journey, nestled within the park’s 350-acre safari.